Privacy Policy

Privacy Policy

At Villa Luxe & Co, we understand that your privacy is exceptionally important to you. That is why we are committed to protecting and respecting the privacy of all of our users of our website and any other services we provide ("our Services").

Our Privacy Policy, which is set out below, outlines what information and personal data that we may collect from you, as well as the way in which we may use or share any information that we have collected or you may have provided to us.

Please be advised that we are only describing our own practices. This policy does not apply to third parties, including other companies you may interact with.

When you show interest in any of our Services, you are accepting and consenting to our processing of your information in accordance with this Privacy Policy.

Please read this entire policy carefully. When using our website, contact form, appointment form and services, you are agreeing to the practices described below.
For the purpose of the Data Protection Act 1998 (the Act), the data controller is GMG Property Services, a company registered in England and Wales.

Information we may collect from you

We may collect and process the following data about you:

Any information that you provide to us, such as your name/surname, address, email address and telephone number and other registration information, financial and credit card information, personal description, details of your household or business, details of any pets you may have and any information about you or your property revealed in photographs of your property which you provide to us (or which you permit us to take) and any other information that you choose to provide voluntarily, when you:

  • Filling in our contact or enquiry form
  • Submit a booking enquiry through our website in regard to services we provide;
  • When you contact us in response to a property you've seen online;
  • Via live webchat;
  • When you contact us with a question or enquiry via our website or by calling our office;
  • Subscribe to receive newsletters we may offer from time to time;
  • when you enter into a contract as a Landlord or Tenant;
  • When you deal with us when we are providing services to one of our clients;
  • When we receive referrals from other candidates, clients or suppliers;
  • When you make a complaint;
  • Correspond with us by telephone, post or email or via the instant chat facility on our website (whereby we will keep a transcript of that correspondence); or report a problem with any of our Services.
  • When you deal with us in order to provide us with goods or services;
  • When staff give us your details as an emergency contact;

Additional information that we may collect automatically as and when you visit our website:

  • Basic demographic information and preferences (if you opted in for sharing demographic data in your Google Account; technical information, including the type of device ) you use, network information, your operating system, the type of browser you use, etc;
  • statistical usage data about our users' browsing actions, patterns, interactions and navigation through our apps and/or websites. Please note that this data does not identify any individual;

What we do with your information

We use the information you give to us, to do the following:

  • to manage your booking or respond to booking enquiry and to arrange for services to be carried out
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to provide you with the information, products and services that you request from us;
  • to communicate with you about any comments, complaints, queries or feedback you might have about us or our the Services;
  • to notify you about any changes to our Terms or our Services, to communicate any information about your booking with you and to send you any account-related information and announcements;
  • to ensure that content on our website is presented in the most effective manner for you and your computer and/or device;
  • to provide you with information about goods and services we offer that we feel may interest you by post, telephone, SMS or email. We will send that information by SMS or email only if:

- you have consented to this; or
- the information is about products and services similar to those which were the subject of a previous sale or negotiation of a sale to you (and you have not opted out of receiving such marketing messages); or
- after opting out (and/or unsubscribing) you continue to use our services; or

We will provide your data to the relevant contractor who is allocated to carry out the particular service to you. This information may include (i) your name, address and contact details; (ii) the details about your property and the services you require, together with any relevant photographs you may have provided; (iii) the non-binding quote we have provided to you; and (iv) your payment details.

We use the information about you that we collect automatically:

  • to monitor and improve the security, quality and efficiency of our products and services;
  • to enable you to participate in interactive features on the websites and apps, when you choose to do so;
  • as part of our efforts to keep our website safe and secure;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you about goods or services that may interest you and to otherwise manage our relationship with our clients.

We use the information about you that we collect from other sources in combination with the information you give to us and the information about you that we collect automatically. We will only use such information for the purposes detailed above.

Where we store and process your information

All information you provide to us is stored on our secure server here in London.

The data that we collect from you is kept within our database. The processing of your booking, the processing of your payment details and the provision of support services are managed by our staff. By submitting your personal data, you agree to the storing or processing of your personal information. We will take all compulsory steps to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website for the purpose of rescheduling or cancelling any appointments you have already booked with us, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

All payments made through via our mobile terminal or over the phone are encrypted using the most powerful technology. We do not store any of your credit or debit card details in connection with your payment.

Sharing your personal data

Where appropriate and in accordance with local laws and requirements, we may share your personal data with:

  • third parties for lettings including but not limited to tenant referencing agencies, landlords, contractors and property maintenance services, gas and electrical contractors, utility companies and insurance providers;
  • third parties including but not limited to solicitors, conveyancers, surveyors, contractors and property maintenance services;
  • tax, audit, or other authorities, when we believe in good faith that the law or other regulation requires us to share this data;
  • third party service providers who perform functions on our behalf including external consultants, business associates and professional advisers such as lawyers, auditors and accountants, debt collection agencies, technical support functions and IT consultants carrying out testing and development work on our business technology systems;
  • third party outsourced IT and document storage providers where we have an appropriate processing agreement or similar protections in place;
  • individuals and organisations who hold information related to your reference;

Disclosure of your information

- If you do not make payments that you owe in relation to any services provided to you by the service provider, in which case we may disclose your personal data to credit reference agencies and to fraud prevention agencies for the purposes of fraud prevention. We may also disclose your personal data to debt collection agencies which may use your information to trace your whereabouts and recover the debts. The information which we provide to such agencies may in turn be provided by those agencies to other organisations which may use your personal data to perform similar checks. Information recorded by fraud prevention agencies may be accessed by organisations in other jurisdictions;
- Protect clients and/or any third parties;
- If we are forced to protect our own rights, property and operations (enforcing contract performance or pursuing remedies or limiting damages we may sustain).


We are committed to securing personal information and any data we collect from clients. We use physical, technical and organisational security safeguards to help protect the information that we have collected from unauthorised access and third parties. However, please note that no server, network or data transmission over the Internet is 100% secure and we cannot guarantee the security of any information transmitted through our websites, apps and account systems and make no assurance about our ability to prevent any such loss or misuse. By choosing to share any information with us, you are accepting this risk.

Changes to our Privacy Policy

By submitting your information to us, you consent to the use of that information as set out in this Privacy Policy. If we change our Privacy Policy, we will post the updated policy on this page and may place notices elsewhere within the websites and the apps (such as the home page) for a reasonable period of time, so that you may be aware of the changes.

In the event of any changes, we will also update the "Last updated" date at the top of this Privacy Policy. You should check our Privacy Policy occasionally to ensure that you are happy with any changes we make. Your continued use of the Services following any changes to this Privacy Policy will mean you accept those changes.


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